INFLUENCE OF SOCIAL MEDIA AWARENESS AND PERCEPTION OF RHESUS FACTOR AMONG WOMEN IN OKENE LOCAL GOVERNMENT AREA

Abstract

This study investigates the influence of social media awareness on the knowledge and perception of the Rhesus factor among women in Okene Local Government Area of Kogi State, Nigeria. The Rhesus factor, a critical component in maternal and child health, remains under-discussed in many rural and semi-urban communities, contributing to preventable complications during pregnancy. With the proliferation of social media platforms, particularly among young and reproductive-age women, this research explores how digital information dissemination shapes awareness, attitudes, and preventive practices concerning Rhesus incompatibility. Using a mixed-methods approach, data were collected through structured questionnaires and in-depth interviews with 300 women aged 18–45. Findings reveal a significant correlation between social media engagement and improved awareness of the Rhesus factor, though gaps persist in understanding medical implications and access to appropriate interventions. The study recommends enhanced use of targeted social media campaigns by health authorities and NGOs to bridge knowledge gaps and improve maternal health outcomes. These findings hold implications for public health communication strategies across similar socio-cultural contexts globally