INFLUENCE OF SOCIAL MEDIA USAGE ON SECONDARY SCHOOL PHYSICS STUDENTS’ DIGITAL MARKETING PLATFORM IN KOGI STATE, NIGERIA

Abstract

The research is to determine the influence of Social Media Usage on Secondary School Physics Students’ learning outcome as determinant of students setting up digital marketing in Kogi State, Nigeria. Two research questions were raised, and one hypothesis was formulated to guide the study. The study utilizes descriptive research design where qualitative data were collected. The population consists of all secondary school Physics students in Kogi State. The sample is 210 secondary school physics students selected by multistage sampling techniques. One instrument was used for data collection which was validated and a reliability index of 0.83 was obtained. The data collected was analyzed using Mean, standard deviation and Z-test. The findings of the study revealed that WhatsApp and YouTube platforms helped students to create digital marketing Platforms. Hence it was recommended that Physics teachers should be properly trained to use WhatsApp and YouTube in the teaching and learning of Physics.